A storyteller usually is a self-employed artist and therefore also an entrepreneur. Even if someone is managing this part of their work, storytellers, as both performers and creators, will need to provide publicity information; after all, they know their work best. Storytellers will need to provide a blurb – a short, engaging description of their performance, an artist biography, a headshot or production shot, and need to be active on social media. In this section you can find examples how the Cassandra partners and young storytellers dealt with promotion.