Good publicity is more than just promotion; it’s about connecting with people and inviting them to be part of your story. It will help you reach the audiences, build interest, and share the message behind your work. A good marketing plan ensures that people know about your program and feel inspired to come and take part. At an early stage, project organisers should carefully consider the branding of the project. Thoughtful branding not only creates a strong, cohesive identity but also makes the project more recognisable and appealing—particularly on social media, where engaging visuals and a clear message are essential for reaching wider audiences and generating interest.